4 kids playing together for quite a while, Kids get hungry and tired, feel tired. Eat a bit of this Hovis extra fibre bread. Get super human strength and carry the whole loaf back home from the playground to share with everyone.
The part of advert that is shown only shows 4 caracters, the 4 kid. But the story has a bit more characters. Families , parents, mom, dad and more children of various ages.
The advert doesn’t show a specific background, only children holding up the big loaf of bread and a plain blue background. The story however uses a few different sets eg. Playground where they were playing , path home where they find the loaf of bread , way home and finally home.
As for camera shots, a Wide shot is Used to show the Kids, their clothes, and the big loaf of bread.
The use of kids holding up the loaf and the slogan saying now with even more fibre shows its aimed at children. Fibre is very good for children as it helps them with their growth. To make the target audience clear to everyone, they use children in the advert and a slogan that would benefit them.
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