Print Advert: Shaz

On this assignment I had to design my own print ad for Hovis. I did some reseach to see some of Hovis' professional ads they made. The ads i found mainly used the same techniques, for example here are 3 Hovis print ads that promise a benefit which is a professional advertising technique:

The three of these ads are promising a benefit, ''voted britain's softest white.'' ''makes a fitter britain'' and ''the softest thing since sliced bread''. two of them claim hovis is hovis is the softest bread and the other one claims Hovis makes a fitter britain, meaning Hovis strenghthens people of britain.

Hovis also uses exageration and uses creaivity to produce ads out of this world. Here are three Hovis ads that exagerate things and use fiction:

bread castle