advertisment analysis 1

The advert that I analysed is for hovis bread. The advert is called invisible crust.

Here is the advert video:

The story is a farmer and his child are desiging a farm design, where the crops machine will go, how it will cut the crops. Then a cut scene shows the child eating a crust free sandwich. The narrator ( female ) tells us children often leave the crust part of the bread. At the end the child eats the last part of the bread proving that the ‘invisible crust’ bread / product actually delivers what it claims. This advert is very appropriate for the product because it clearly shows its target audience are children. It does so by using a child as a character, the narrator talks about children, ‘’children often leave their crusts’’. That one sentence tells us this advert is about kids who leave the crusts of bread. Also this ad is appropriate for kids because only children ( at least most of the time ) leave the crust part of their bread/sandwiches and this product will help parents not have to go through the hassle of neither cutting the crust or throwing it away.

The story is told with motion pictures/video and a narrative. The video helps us understand the story better because visuals make things easier to understand. The narrator makes it even more easier for us by telling us what the advert is about, eg ‘’ children often leave the crusts,  but with hovis’ invisible crust theres nothing to leave.

There is no humor used in the advert mainly because bread isn’t usually a funny topic.

For sound, a narrator and music is used. However there are no sounds of what is shown is the video for example the crop machine on the field would make a lot of noise but this advert cuts that sound out. The music used is very soothing and calm, helps the listener calm down. The reason for that could be that the advertisers, Hovis, are trying to use the specific music to tell viewers and listners that now they can calm down and not have to worry about the crust on the bread.

The effects used in the advert are used very well and fine as they are. The effects are mainly used to show the crop machine making a crust free bread to help viewers understand the a

Introduction

For this assignment I will be analyzing adverts for Hovis bread. I then have a choice to make and to pick an advert to analyse. I will deeply analyse the chosen advert and look at things a normal eye would not see or analyse. I will look at the structure, sounds, camera shots, subliminal messages (if there is one) or messages that would affect the viewer without them knowing. (e.g the music in Hovis bread advert called Invisible crust. I will also comment on the advert and say what i think of it and how it affects me.