Advertisment Analysis 2

The ad i analysed for the the second part of the analysis is called the Holvis British Farmers - Helping dad.

The story of the ad I analysed is a father farmer is getting ready to go to his farm, he is wearing his clothes and his son asks if he can come with him to help. the father allows him to come with him. They do a lot of work together and the child tries very hard as if he wants to make his father proud. At the end when they come back home the kid’s mom asks how he (the child) did. The father says he did great. The narrator then starts to describe what the ad is about. Characters used in the ad are shown as a family father, son, animals , wife.

The ad is set in a country side farm. The scene changes because the characters travel to different places, from their house. The places they travel to are a barn house, living room, stairs, open field.

There were a variety of camera shots used in the ad. Those were Wide shot, high shot, mid shot, close up.

The way these different angles were used was mostly to show where the characters are, who they are with, what they are doing or just the scenery (eg the establishing shot) Ws used to show scenery and where the characters are, HS used to show the area and the characters eg the field and  the father and son on it. Mid shot to show the characters and what at they are doing and Close ups used to show facial expressions eg when the boy pushes the truck out of the mud his face is full of mud and he looks tired.

The technique the ad uses are very effective. The ad uses words and lines that work nicely to attract their target audience eg ‘’ its good to work with British farmers, new holvis British farmers loaf, baked with Britain’s best wheat’’ The narrator saying that tells us clearly that the target audience are British citizens proud to be British.

The props used in the ad to make the atmosphere more realistic are also very well done and planned. The ad uses real animals, tries to use real emotions and also it is based on a farm so they filmed the ad on a farm. The ad also uses real weather rather than making fake rain i.e the rain scene where the father and son get under a shelter and eat a sandwich. Which helps makes it more realistic and more relative to what the narrator is saying and what point or story the ad is trying to get across to the viewers.